"HEART OF HOLLYWOOD" RECEIVES $4 MILLION BOOST FOR WALK OF FAME IMPROVEMENTS
The City of Los Angeles' Board of Public Works has selected the design and architecture firm Gensler to design a "Master Plan" for the Hollywood Walk of Fame, kick-starting a $4 million investment into the National Historic Landmark that will serve as a catalyst as Councilmember Mitch O'Farrell implements his "HEART of Hollywood" initiative.
The Master Plan will update the streetscape concept for the Walk of Fame with the goal of designing a more pleasant, cohesive, and enjoyable experience along the public right-of-way.
The Hollywood Chamber of Commerce, Hollywood Historic Trust, Hollywood Heritage and the Hollywood Property Owners Alliance will collaborate on the initiative for the Hollywood Walk of Fame which is an internationally recognized landmark that draws millions of visitors each year. Dan Halden from O'Farrell's office will serve as Director of the project
"The Hollywood Walk of Fame is a National Historic Landmark, and my HEART of Hollywood initiative will give this community the attention it deserves," said Councilmember Mitch O'Farrell
Since luminaries Stanley Kramer and Joanne Woodward first received their stars decades ago, the Hollywood Walk of Fame has been an internationally recognized landmark that draws millions of visitors each year.
Unveiled at Councilmember O'Farrell's State of Hollywood address, the acronym HEART stands for H - History, E - Economy, A - Arts, R - Renewal, T - Thriving. Game on!