By Susan Hornik
The Dispensary at 99 High Tide
Recently, 99 High Tide, California's premier cannabis dispensary, hosted The Emerald Outpost, a first of its kind in-store pop-up experience from the Emerald Exchange, which showcased small-batch, sungrown and family-farmed craft cannabis brands and products from California's world-famous Emerald Triangle.
"We know that Hollywood's conscious community appreciates products from environmentally and socially responsible producers, and we were happy to see the highly curated offerings that are now available from small family farms, thanks to this unique partnership with our great friends at 99 High Tide," said Michael Katz, co-founder of the Emerald Exchange.
Producer, Surfer and 99 High Tide COO Sam Boyer added, 'It's more important than ever to support the artisanal farmers. We are at great risk of losing these high quality, one of a kind strains and farmers to big industrial corporate grows. We stand in solidarity with the original cannabis growers of California. We are excited to be a portal to the Emerald Triangle experience."
An Emerald Outpost Display
Participating cannabis brands from the Emerald Triangle included: Arcanna Flowers, Barrett Farms, Casa Humboldt, Native Humboldt Farms, Mendo Cannabis Company, Pacific Cultivation, Redwood Remedies, Silver Dragon Farms, Space Gems, Talking Trees Farms and Sunrise Mountain Farms. Also included are high-end, secure cannabis storage and travel cases from accessories creator Rob Rodney.
After checking out the premiere pop up, guests were invited to an exclusive after (pool) party, featuring Sustainable Sushi by Colin Whitbread, North African barbacoa and vegan tacos by Revolutionario, Vinyl DJ Sets with DJ Tom Steele and live painting by Ireland Wisdom.
More events like this are happening all the time. Cannacity, a newly launched hemp clothing lifestyle brand for men and women, hosted their first private event in celebration of 4/20, aka National Marijuana Day. In association with The Artists Project LA, this fashion and art incubator drew 420 friendly celebrities, influencers and notables to a private Hollywood event location.
An in-house "budtender" rolled and distributed complementary cannabis cones throughout the event while serving Chronic Creamery cannabis infused vanilla ice-cream root beer floats. Dee Dee's Original CBD Topicals provided massage therapists for the event who gave CBD massages to event guests while CBD beauty brand Baignoire Herbaine shared their highly curated line of high dosage CBD infused bath bombs, lip balms, and even personal lubricant meant to provide utter relaxation during intimacy.
LA celebrity DJ Prophet manned the turntables for the 1st half of the event and DJ Jade Jenius had guests dancing until the wee hours of the morning.
"The concept for Cannacity started ten years ago as I was sitting at a coffee shop in Amsterdam. Now, Cannacity is a fully realized dream. One I can touch. One can I can wear. And to finally see it come to fruition, though collaborations with some of the world's best photographers and artists, and then all your dearest friends and colleagues show up to your company launch event celebrate with you, well... it's a really good day." - Lisa Lindo, founder and CEO of Cannacity.
Notable event attendees included:
Adina Porter- Emmy award nominated actress for American Horror Stories, Mathew St. Patrick (Actor), Hilary Barraford (Actress), DJ Prophet (Celebrity DJ), Mike Rebel ( Musician), Kenn Gray & Korrie Hayes (Co-owners of Sanctuary Fashion Week & Grey Haze Media ), Damien Lichtenstein (Director/Producer), Nate Selassie (Musician), Delia Outlaw (Influencer), Shaka Smith (Model, Influencer), Hari Tahov (Model and Influencer), Jeffery Peterson (Comedian), and many more.