By Susan Hornik
Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, produced the one and only official GRAMMY® Gift Bag.
Just as the show itself has adapted to unique circumstances, so too has the legendary gift bag evolved this year. The iconic show's superstar presenters and performers were treated to a bevy of thank you gifts from brands embracing diversity, equity, inclusion and philanthropy in acknowledgment and appreciation of their participation.
Distinctive Assets founder Lash Fary noted, "We are proud to have curated our most inclusive gift bag yet, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, age, persons with disabilities and beyond. These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large. This was a year to focus on something bigger than the quantity of items or a price tag."
Talent received a pre-assembled GRAMMY Gift Bag presented by Miage transformative skincare and featuring Bonfire x Trevor Noah Foundation collaborative t-shirts + totes, Prince of Peace® Ginger Chews + Honey Crystals, Tiger Balm® Pain Relieving Patches and GRAMMY Museum® COLLECTION:live
The GRAMMY GiftBag also included items from BACARDÍ Rum, Baketivity, Bishology, BriteBrush GameBrush, Canticos, Chubby Chipmunk, Cloud Water + Immunity, Converse Eyewear Collection from Marchon Eyewear, Cozy Earth, Cup of Té, Exploding Kittens, Frank Green, G-Labs, Gabriel & Co, Goldshield, The Green Garmento, The Happiness Planner, Hayley's Bracelets, HFactor Hydrogen Water, HGC Apparel, Hot Head by Thermal Hair Care, Hotsy Totsy Haus, Karma Nuts, Masktini, Music Connection, No Fine Print, Once Upon a Blume by Change-Maker Village, Oxygenetix, PETA x Save the Duck, Purely Elizabeth, Raise the Standard Apparel, RH45, Rita Hazan, Ruffles, Signed by McFly, Soapy Faith, Soul Shropshire, T2 Tea, Tiny Travelers, Tractive, Trust Me Vodka, Unis Brands, VALUED 365 Elite Membership, Wags Cookies and Whisps Cheese Crisps.