Ginger Root is the solo project of multi-instrumentalist, songwriter, and visual artist Cameron Lew, who has carved out a unique space in the American indie music scene with a sound he dubs “Aggressive Elevator Soul.” Blending the smooth rhythms of R&B and funk with the mellow charm of 1970s soft rock and lo-fi production, Lew is heavily influenced by Japanese City Pop from the Showa era, which provides a deep, nostalgic aesthetic to his work. Since its inception around 2017, the project has gained a fervent following not only through viral songs like “Loretta” but also through a highly cohesive visual universe—often involving elaborate, narrative-driven music videos—that he develops, directs, and edits himself, making Ginger Root a true embodiment of the multi-talented modern D.I.Y. artist.
